Tuesday, November 17, 2009
Taylor Teams up with American Greetings
Taylor will be teaming up with American Greetings to make greeting cards and stationary! Read the article for more info!
American Greetings today announced it's bringing one of entertainment's most gifted writers and storytellers to the greeting card aisle! Taylor Swift has partnered with American Greetings Corp. (NYSE: AM) and secured yet another outlet for her creativity -- writing greeting cards. The country/pop superstar will create a line of greeting cards, gift packaging, stationery, online photo personalization products and online greetings. Product will begin arriving on store shelves and be available online in spring 2010.
The exclusive partnership provides a new opportunity for Taylor Swift fans and greeting card enthusiasts to connect with the people closest to them through Taylor's words.
"We are absolutely thrilled and honored to introduce Taylor Swift as the newest writer and creative contributor to the American Greetings family," stated Zev Weiss, Chief Executive Officer at American Greetings. "Her abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages. She has the unique ability to connect with her fans through life experiences and greeting cards do the same--cards help people express, connect and celebrate these events with the important people in their lives. We believe it's a natural fit!"
Posted by Carmen at 9:02 PM